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Tuesday, March 19 • 8:00am - 9:00am
Hosted Breakfast: Brandraising

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Hosted by Peter and Janine Lowy
Who cares how great your cause is if no one’s heard of it? Why do Jewish leaders complain they’re not attracting new members and new donors to their organization? One reason is that they spend too much money on overhead and not enough on branding. Branding is as important to your organization as an invitation is to a party; it draws people into your cause and makes them remember it. It elevates everything else you do. It’s the value of a good name. We'll hear from the pioneers of the Jewish Journal's branding division how to build successful branding campaigns for numerous causes.


Presenters
avatar for Rob  Eshman

Rob Eshman

Publisher and Editor-in-Chief, Tribe Media Corp.
Rob Eshman is publisher and editor-in-chief of TRIBE Media, a niche multimedia company based in Los Angeles that produces the Jewish Journal, Tribe magazine, and jewishjournal.com, now the largest Jewish news website outside Israel. Rob started his career as a staff writer at the... Read More →
avatar for Peter  Lowy

Peter Lowy

Peter Lowy is co-CEO of the Westfield Group, one of the world's largest publicly traded retail property groups, and chair of the board of the Jewish Journal/TRIBE Media Corp. Under his leadership, the Jewish Journal recently launched its successful and innovative "BrandRaising" campaign... Read More →
avatar for David  Suissa

David Suissa

President, Tribe Media Corporation
David Suissa is president of Tribe Media Corporation, which owns the Jewish Journal, Tribe magazine, Hollywood Journal, JJ Branding and the popular news site Jewishjournal.com. He founded and was CEO of SuissaMiller Advertising, a $300 million marketing firm that was named Agency... Read More →


Tuesday March 19, 2013 8:00am - 9:00am
Whittier Room Beverly Hilton

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