Explore ways that your funding can build a more vibrant, meaningful, inclusive, interconnected, creative and compassionate world.
Hosted by Peter and Janine Lowy
Who cares how great your cause is if no one’s heard of it? Why do Jewish leaders complain they’re not attracting new members and new donors to their organization? One reason is that they spend too much money on overhead and not enough on branding. Branding is as important to your organization as an invitation is to a party; it draws people into your cause and makes them remember it. It elevates everything else you do. It’s the value of a good name. We'll hear from the pioneers of the Jewish Journal's branding division how to build successful branding campaigns for numerous causes.
